Mike and Ike announce split on FB, Twitter; part of cheeky ad campaign for 72 ... - Washington Post

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Mike and Ike announce split on FB, Twitter; part of cheeky ad campaign for 72 ... - Washington Post Apr 13th 2012, 21:17 How better to engage the teenage audience that Pennsylvania candy maker Just Born hopes to reach with the cheeky marketing campaign? The online posts reveal that "Mike" is pursuing music while "Ike" dabbles in art. New candy boxes and billboards will have one name or the other scratched out. Just Born says the origin of the brand name "Mike and Ike" remains a mystery. But the company is pulling for the pair to reunite. In the meanwhile, the taste of the chewy fruit candy remains unchanged. Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Donate to Wikileaks.

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