Facebook timeline rolls out to all brand pages - Ars Technica

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Facebook timeline rolls out to all brand pages - Ars Technica Mar 31st 2012, 17:38 Timeline's Cover photo is a representation of who you are. Or. it's just a funny photo. Facebook pushed its Timeline profile to all brand pages on Friday, a major aesthetic revamp to the face of businesses representing themselves on Facebook. Introduced in September, the Timeline feature is a running list of your interactions with Facebook. Status updates, photos and app posts are displayed in reverse chronological order below a large cover photo. The feature was created during one of Facebook's hackathon sessions and was originally dubbed 'Memories.' Until today, activating Timeline on brand pages was voluntary. While Friday's update is targeted at brand pages, rollout of Timeline for user profiles will continue over the next few weeks. The update is crucial to how Facebook pages are viewed on the site. Instead of mirroring the News Feed layout like the previous version of the Facebook Wall did, the new Timeline wall is highly customizable. Events can be added and removed by users as they fine tune their Timeline to their taste. To promote the feeling that Timeline is a true chronology of a person's (or company's) lifetime, the dates of photos and events can be adjusted to appear in line with when the moment actually occurred. Users are prompted to add photos of major life events starting with their date of birth. Visitors to a user's Timeline page can quickly navigate to a year to see those embarrassing prom photos from high school. Of course, there is the usual uproar about Facebook ruining the service, as online petitions have sprouted up in the wake of the change. But nearly every Facebook update has been met with resistance by users. With today's mandatory Pages migration and user profile migration already underway, it's better to learn about the new service and get the most out of it since Facebook shows no sign of rolling back to whatever version you thought best. Brand Pages began rolling out in late February. Early adopter brands using Timeline with fewer than 1 million Likes saw an uptick in user engagement, according to TechCrunch. Brands with 1 million to 10 million followers saw a 17.43 percent drop in comments and 11.57 percent drop per brand post. Photograph by Facebook/Roberto Baldwin This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Donate to Wikileaks.

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